Competitive Strategies for New Product Marketing over the Life Cycle

Research output: Contribution to journal › Article › peer-review

Cite this

@article{544df53a2d784d72897e24b474065173,

title = "Competitive Strategies for New Product Marketing over the Life Cycle",

author = "Philip Kotler",

year = "1965",

month = dec,

language = "English",

volume = "12",

pages = "B104--B119",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

}