Computational organizational network modeling: Strategies and an example

This paper articulates the logic of computational organizational modeling as a strategy for theory construction and testing in the field of organizational communication networks. The paper introduces, Blanche, and objectoriented simulation environment that supports quantitative modeling and analysis of the evolution of organizational networks. Blanche relies on the conceptual primitives of attributes that describe network nodes and links that connect these nodes. Difference equations are used to model the dynamic properties of the network as it changes over time. This paper describes the design of Blanche and how it supports both the process of theory construction, model building and analysis of results. The paper concludes with an empirical example, to test the predictions of a network-based social influence model for the adoption of a new communication technology in the workplace.