Computer-assisted financial planning: The planner-model interface

Bernell K. Stone*, David H. Downes, Robert Magee

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Computer-based financial statement generators constitute one of the most widely used class of computer-based decision aids. Surveys reveal most planners using these models are concerned with ease of use, especially greater flexibility, reduced data-entry burden, increased understandability, and enhanced sensitivity analysis. This article includes data generation functions, sensitivity analysis capabilities, and illustrative planner-computer dialogues designed to cope with these problems.

Original languageEnglish (US)
Pages (from-to)215-233
Number of pages19
JournalJournal of Business Research
Issue number3
StatePublished - Jan 1 1977

ASJC Scopus subject areas

  • Marketing


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