Confirmatory Versus Comparative Approaches to Judging Theory Tests

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	114-125
Journal	Journal of Consumer Research
Volume	14
State	Published - Jun 1987

Cite this

@article{9765d37f19934cfb92fad166e58251fc,

title = "Confirmatory Versus Comparative Approaches to Judging Theory Tests",

author = "Brian Sternthal and Tybout, {Alice M.} and Calder, {Bobby J.}",

year = "1987",

month = jun,

language = "English",

volume = "14",

pages = "114--125",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}