Construct comprehensiveness and cognitive complexity as predictors of the number and strategic adaptation of arguments and appeals in a persuasive message

Barbara J. O’Keefe; Jesse G. Delia

doi:10.1080/03637757909376009

Construct comprehensiveness and cognitive complexity as predictors of the number and strategic adaptation of arguments and appeals in a persuasive message

Barbara J. O’Keefe, Jesse G. Delia

Communication Studies

Research output: Contribution to journal › Article › peer-review

70 Scopus citations

Abstract

Subjects differing in construct comprehensiveness and cognitive complexity wrote persuasive messages directed at a fictitious target person and gave written justifications for each argument or appeal used in their messages. Messages were scored for number of appeals used and appeal justifications were scored for the degree of strategic adaptation to the message target they reflected. Construct comprehensiveness correlated positively and significantly with level of strategic adaptation; cognitive complexity correlated positively and significantly with number of appeals used and level of strategic adaptation.

Original language	English (US)
Pages (from-to)	231-240
Number of pages	10
Journal	Communication Monographs
Volume	46
Issue number	4
DOIs	https://doi.org/10.1080/03637757909376009
State	Published - Nov 1979

ASJC Scopus subject areas

Communication
Language and Linguistics

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10.1080/03637757909376009

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Construct comprehensiveness and cognitive complexity as predictors of the number and strategic adaptation of arguments and appeals in a persuasive message

Abstract

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