Construct comprehensiveness and cognitive complexity as predictors of the number and strategic adaptation of arguments and appeals in a persuasive message

Barbara J. O’Keefe, Jesse G. Delia

Research output: Contribution to journalArticlepeer-review

67 Scopus citations

Abstract

Subjects differing in construct comprehensiveness and cognitive complexity wrote persuasive messages directed at a fictitious target person and gave written justifications for each argument or appeal used in their messages. Messages were scored for number of appeals used and appeal justifications were scored for the degree of strategic adaptation to the message target they reflected. Construct comprehensiveness correlated positively and significantly with level of strategic adaptation; cognitive complexity correlated positively and significantly with number of appeals used and level of strategic adaptation.

Original languageEnglish (US)
Pages (from-to)231-240
Number of pages10
JournalCommunication Monographs
Volume46
Issue number4
DOIs
StatePublished - Nov 1979

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

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