TY - JOUR
T1 - Consumer decision making and aging
T2 - A commentary
AU - Sternthal, Brian
AU - Bonezzi, Andrea
PY - 2009/1
Y1 - 2009/1
N2 - Yoon, Cole and Lee's review suggests two strategies to address elderly individuals' limitations in processing information and decision making. One is accommodation, which entails designing information processing and judgment tasks so that they are compatible with the elderly's resource limitations. The other strategy involves stimulating self-regulation. Here the premise is that elderly individuals often have the resources necessary to engage in a task, but only activate them in response to explicit directions. We discuss whether this observation reflects older individuals' inability to activate self-regulation strategies spontaneously, or their purposive rationing of their limited resources so they remain available for more profound activities.
AB - Yoon, Cole and Lee's review suggests two strategies to address elderly individuals' limitations in processing information and decision making. One is accommodation, which entails designing information processing and judgment tasks so that they are compatible with the elderly's resource limitations. The other strategy involves stimulating self-regulation. Here the premise is that elderly individuals often have the resources necessary to engage in a task, but only activate them in response to explicit directions. We discuss whether this observation reflects older individuals' inability to activate self-regulation strategies spontaneously, or their purposive rationing of their limited resources so they remain available for more profound activities.
UR - http://www.scopus.com/inward/record.url?scp=60549094954&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=60549094954&partnerID=8YFLogxK
U2 - 10.1016/j.jcps.2008.12.004
DO - 10.1016/j.jcps.2008.12.004
M3 - Comment/debate
AN - SCOPUS:60549094954
SN - 1057-7408
VL - 19
SP - 23
EP - 27
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 1
ER -