Consumer Preference Formation and Pioneering Advantage

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	285-298
Journal	Journal of Marketing Research
Volume	26
State	Published - Aug 1989

Cite this

@article{94be15ed05a14b60bffe5263c994edc6,

title = "Consumer Preference Formation and Pioneering Advantage",

author = "Carpenter, {Gregory S.} and Kent Nakamoto",

year = "1989",

month = aug,

language = "English",

volume = "26",

pages = "285--298",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}