Consumer psychology

Alice M. Tybout*, Nancy Artz

*Corresponding author for this work

Research output: Contribution to journalArticle

62 Scopus citations
Original languageEnglish (US)
Pages (from-to)131-169
Number of pages39
JournalAnnual review of psychology
Volume45
Issue number1
StatePublished - Dec 1 1994

Keywords

  • Decision making
  • Information processing
  • Judgments
  • Literature review
  • Marketing communications

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Tybout, A. M., & Artz, N. (1994). Consumer psychology. Annual review of psychology, 45(1), 131-169.