Consumer psychology

Alice M. Tybout*, Nancy Artz

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

71 Scopus citations
Original languageEnglish (US)
Pages (from-to)131-169
Number of pages39
JournalAnnual review of psychology
Volume45
Issue number1
DOIs
StatePublished - 1994

Keywords

  • Decision making
  • Information processing
  • Judgments
  • Literature review
  • Marketing communications

ASJC Scopus subject areas

  • General Psychology

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