Consumers’ perceptions of direct marketing techniques

Tamara S. Brezen, Martin Paul Block, Don Edward Schultz

Research output: Contribution to journal › Article

Cite this

@article{0acb9191bac94d7ab66ae70f7337ff2a,

title = "Consumers{\textquoteright} perceptions of direct marketing techniques",

author = "Brezen, {Tamara S.} and Block, {Martin Paul} and Schultz, {Don Edward}",

note = "https://doi.org/10.1002/dir.4000010109",

year = "1987",

language = "English (US)",

volume = "1",

pages = "38--49",

journal = "Journal of Direct Marketing",

number = "1",

}