Content and effects of alcohol advertising: a reply to Strickland.

C. Atkin*, M. Block

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Strickland's criticisms of Atkin and Block's study on alcohol advertising are refuted point by point with quotations from the original study and defense of the methodologies used.

Original languageEnglish (US)
Pages (from-to)93-100
Number of pages8
JournalJournal of studies on alcohol
Volume45
Issue number1
DOIs
StatePublished - Jan 1984

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • General Psychology

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