Content Strategy in a Paid/Owned/ Earned Media World

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe New Advertising
Subtitle of host publicationBranding, Content, and Consumer Relationships in the Data-Driven Social Media Era
EditorsRuth E. Brown, Valerie K. Jones, Ming Wang
PublisherPraeger
Chapter14
Pages315-352
Number of pages38
ISBN (Print)978-1-440833427
StatePublished - 2016

Cite this

Franks, J. U. (2016). Content Strategy in a Paid/Owned/ Earned Media World. In R. E. Brown, V. K. Jones, & M. Wang (Eds.), The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era (pp. 315-352). Praeger.