Content Strategy in a Paid/Owned/ Earned Media World

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe New Advertising
Subtitle of host publicationBranding, Content, and Consumer Relationships in the Data-Driven Social Media Era
EditorsRuth E. Brown, Valerie K. Jones, Ming Wang
PublisherPraeger
Chapter14
Pages315-352
Number of pages38
ISBN (Print)978-1-440833427
StatePublished - 2016

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