Content Strategy in a Paid/Owned/ Earned Media World

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The New Advertising
Subtitle of host publication	Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era
Editors	Ruth E. Brown, Valerie K. Jones, Ming Wang
Publisher	Praeger
Chapter	14
Pages	315-352
Number of pages	38
ISBN (Print)	978-1-440833427
State	Published - 2016

Cite this

@inbook{44b9a4eead1341cb8457bf789a262b53,

title = "Content Strategy in a Paid/Owned/ Earned Media World",

author = "Franks, {Judy U}",

year = "2016",

language = "English (US)",

isbn = "978-1-440833427",

pages = "315--352",

editor = "Brown, {Ruth E.} and Jones, {Valerie K.} and Ming Wang",

booktitle = "The New Advertising",

publisher = "Praeger",

}