Content Strategy in a Paid/Owned/Earned Media World

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	The New Advertising
Subtitle of host publication	Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era: Volume 1, 2
Publisher	Bloomsbury Publishing Plc.
Pages	315-352
Number of pages	38
Volume	1
ISBN (Electronic)	9781440833434
ISBN (Print)	9781440833427
State	Published - Jan 1 2016

ASJC Scopus subject areas

@inbook{beb8fd45045c4654b02cff5dd7e81eff,

title = "Content Strategy in a Paid/Owned/Earned Media World",

author = "Franks, {Judy Ungar}",

year = "2016",

month = jan,

day = "1",

language = "English (US)",

isbn = "9781440833427",

volume = "1",

pages = "315--352",

booktitle = "The New Advertising",

publisher = "Bloomsbury Publishing Plc.",

}

TY - CHAP

T1 - Content Strategy in a Paid/Owned/Earned Media World

AU - Franks, Judy Ungar

PY - 2016/1/1

Y1 - 2016/1/1

UR - http://www.scopus.com/inward/record.url?scp=85062889095&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85062889095&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85062889095

SN - 9781440833427

VL - 1

SP - 315

EP - 352

BT - The New Advertising

PB - Bloomsbury Publishing Plc.

ER -