Original language | English (US) |
---|---|
Pages (from-to) | 37-53 |
Number of pages | 17 |
Journal | Journal of Consumer Psychology |
Volume | 10 |
Issue number | 1-2 |
DOIs | |
State | Published - 2001 |
ASJC Scopus subject areas
- Applied Psychology
- Marketing
Ulf Böckenholt, Eric Bradlow, Wes Hutchinson, Ramya Neelamegham, Prashant Malaviya, Deborah Roedder John, Kent Grayson, Joseph Verducci, Laura Koehly, Robert Meyer, Alice Tybout, Julie Irwin
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 37-53 |
Number of pages | 17 |
Journal | Journal of Consumer Psychology |
Volume | 10 |
Issue number | 1-2 |
DOIs | |
State | Published - 2001 |