Continuous and Discrete Variables

Ulf Böckenholt; Eric Bradlow; Wes Hutchinson; Ramya Neelamegham; Prashant Malaviya; Deborah Roedder John; Kent Grayson; Joseph Verducci; Laura Koehly; Robert Meyer; Alice Tybout; Julie Irwin

doi:10.1207/15327660151043970

Continuous and Discrete Variables

Ulf Böckenholt, Eric Bradlow, Wes Hutchinson, Ramya Neelamegham, Prashant Malaviya, Deborah Roedder John, Kent Grayson, Joseph Verducci, Laura Koehly, Robert Meyer, Alice Tybout, Julie Irwin

Marketing

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Original language	English (US)
Pages (from-to)	37-53
Number of pages	17
Journal	Journal of Consumer Psychology
Volume	10
Issue number	1-2
DOIs	https://doi.org/10.1207/15327660151043970
State	Published - 2001

ASJC Scopus subject areas

Applied Psychology
Marketing

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10.1207/15327660151043970

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@article{5d8229a679b94a0392cb62076faf0794,

title = "Continuous and Discrete Variables",

author = "Ulf B{\"o}ckenholt and Eric Bradlow and Wes Hutchinson and Ramya Neelamegham and Prashant Malaviya and John, {Deborah Roedder} and Kent Grayson and Joseph Verducci and Laura Koehly and Robert Meyer and Alice Tybout and Julie Irwin",

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language = "English (US)",

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journal = "Journal of Consumer Psychology",

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publisher = "Elsevier Inc.",

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TY - JOUR

T1 - Continuous and Discrete Variables

AU - Böckenholt, Ulf

AU - Bradlow, Eric

AU - Hutchinson, Wes

AU - Neelamegham, Ramya

AU - Malaviya, Prashant

AU - John, Deborah Roedder

AU - Grayson, Kent

AU - Verducci, Joseph

AU - Koehly, Laura

AU - Meyer, Robert

AU - Tybout, Alice

AU - Irwin, Julie

PY - 2001

Y1 - 2001

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U2 - 10.1207/15327660151043970

DO - 10.1207/15327660151043970

M3 - Article

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SN - 1057-7408

VL - 10

SP - 37

EP - 53

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

IS - 1-2

ER -

Continuous and Discrete Variables

ASJC Scopus subject areas

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