Coorporate Reputation and the Discipline of Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Handbook of Communication and Corporate Reputation
EditorsCraig E. Carroll
PublisherWiley-Blackwell
Chapter10
Pages94-103
Number of pages10
ISBN (Print)978-00717674
StatePublished - 2015

Publication series

NameHandbooks in Communication and Media

Cite this

Caywood, C. L. (2015). Coorporate Reputation and the Discipline of Integrated Marketing Communications. In C. E. Carroll (Ed.), The Handbook of Communication and Corporate Reputation (pp. 94-103). (Handbooks in Communication and Media). Wiley-Blackwell.