Coorporate Reputation and the Discipline of Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Handbook of Communication and Corporate Reputation
Editors	Craig E. Carroll
Publisher	Wiley-Blackwell
Chapter	10
Pages	94-103
Number of pages	10
ISBN (Print)	978-00717674
State	Published - 2015

Name	Handbooks in Communication and Media

Cite this

@inbook{3b55237751e14b158c8f5e34929cde47,

title = "Coorporate Reputation and the Discipline of Integrated Marketing Communications",

author = "Caywood, {Clarke L}",

year = "2015",

language = "English (US)",

isbn = "978-00717674",

series = "Handbooks in Communication and Media",

publisher = "Wiley-Blackwell",

pages = "94--103",

editor = "Carroll, {Craig E.}",

booktitle = "The Handbook of Communication and Corporate Reputation",

}