Correction to: Marketing insights from text analysis (Marketing Letters, (2022), 10.1007/s11002-022-09635-6)

Jonah Berger; Grant Packard; Reihane Boghrati; Ming Hsu; Ashlee Humphreys; Andrea Luangrath; Sarah Moore; Gideon Nave; Christopher Olivola; Matthew Rocklage

doi:10.1007/s11002-022-09640-9

Correction to: Marketing insights from text analysis (Marketing Letters, (2022), 10.1007/s11002-022-09635-6)

Jonah Berger^*, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Comment/debate › peer-review

Abstract

In this article the title was incorrectly given as ’Wisdom from words: marketing insights from text’ but should have been ’Marketing insights from text analysis’. The original article has been corrected.

Original language	English (US)
Journal	Marketing Letters
DOIs	https://doi.org/10.1007/s11002-022-09640-9
State	Accepted/In press - 2022

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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abstract = "In this article the title was incorrectly given as {\textquoteright}Wisdom from words: marketing insights from text{\textquoteright} but should have been {\textquoteright}Marketing insights from text analysis{\textquoteright}. The original article has been corrected.",

author = "Jonah Berger and Grant Packard and Reihane Boghrati and Ming Hsu and Ashlee Humphreys and Andrea Luangrath and Sarah Moore and Gideon Nave and Christopher Olivola and Matthew Rocklage",

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AU - Berger, Jonah

AU - Packard, Grant

AU - Boghrati, Reihane

AU - Hsu, Ming

AU - Humphreys, Ashlee

AU - Luangrath, Andrea

AU - Moore, Sarah

AU - Nave, Gideon

AU - Olivola, Christopher

AU - Rocklage, Matthew

N1 - Publisher Copyright: © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature2022.

PY - 2022

Y1 - 2022

N2 - In this article the title was incorrectly given as ’Wisdom from words: marketing insights from text’ but should have been ’Marketing insights from text analysis’. The original article has been corrected.

AB - In this article the title was incorrectly given as ’Wisdom from words: marketing insights from text’ but should have been ’Marketing insights from text analysis’. The original article has been corrected.

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SN - 0923-0645

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Correction to: Marketing insights from text analysis (Marketing Letters, (2022), 10.1007/s11002-022-09635-6)

Abstract

ASJC Scopus subject areas

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