Original language | English (US) |
---|---|
Pages (from-to) | 312 |
Number of pages | 1 |
Journal | Journal of Consumer Psychology |
Volume | 26 |
Issue number | 2 |
DOIs |
|
State | Published - Apr 1 2016 |
ASJC Scopus subject areas
- Applied Psychology
- Marketing
Alexander Chernev*, Ulf Böckenholt, Joseph Goodman
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 312 |
Number of pages | 1 |
Journal | Journal of Consumer Psychology |
Volume | 26 |
Issue number | 2 |
DOIs |
|
State | Published - Apr 1 2016 |