| Original language | English |
|---|---|
| Title of host publication | MSI Reports |
| Publisher | Marketing Science Institute |
| State | Published - 2006 |
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, Gregory S. Carpenter, John F. Sherry Jr.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
324
Scopus
citations