Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation

Gary F. Gebhardt, Gregory S. Carpenter, John F. Sherry Jr.

Research output: Chapter in Book/Report/Conference proceedingChapter

264 Scopus citations
Original languageEnglish
Title of host publicationMSI Reports
PublisherMarketing Science Institute
StatePublished - 2006

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