Original language | English (US) |
---|---|
Title of host publication | Customer Engagement |
Subtitle of host publication | Contemporary issues and challenges |
Editors | Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit |
Place of Publication | New York |
Publisher | Routledge / Taylor & Francis Group |
Pages | 85-101 |
Number of pages | 17 |
ISBN (Electronic) | 9781315725185 |
ISBN (Print) | 9781138847385 |
State | Published - 2016 |
Creating brand engagement on digital, social and mobile media
Edward Carl Malthouse, Bobby J Calder, Mark Vandenbosch
Research output: Chapter in Book/Report/Conference proceeding › Chapter