Creating brand engagement on digital, social and mobile media

Edward Carl Malthouse; Bobby J Calder; Mark Vandenbosch

Creating brand engagement on digital, social and mobile media

Edward Carl Malthouse, Bobby J Calder, Mark Vandenbosch

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Customer Engagement
Subtitle of host publication	Contemporary issues and challenges
Editors	Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Place of Publication	New York
Publisher	Routledge / Taylor & Francis Group
Pages	85-101
Number of pages	17
ISBN (Electronic)	9781315725185
ISBN (Print)	9781138847385
State	Published - 2016

Cite this

@inbook{556ac2d3ad9e49898a4a1ae43830f4b3,

title = "Creating brand engagement on digital, social and mobile media",

author = "Malthouse, {Edward Carl} and Calder, {Bobby J} and Mark Vandenbosch",

year = "2016",

language = "English (US)",

isbn = "9781138847385",

pages = "85--101",

editor = "Brodie, {Roderick J.} and Hollebeek, {Linda D.} and Jodie Conduit",

booktitle = "Customer Engagement",

publisher = "Routledge / Taylor & Francis Group",

}

Creating brand engagement on digital, social and mobile media. / Malthouse, Edward Carl ; Calder, Bobby J; Vandenbosch, Mark.

Customer Engagement: Contemporary issues and challenges. ed. / Roderick J. Brodie; Linda D. Hollebeek; Jodie Conduit. New York : Routledge / Taylor & Francis Group, 2016. p. 85-101.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Creating brand engagement on digital, social and mobile media

AU - Malthouse, Edward Carl

AU - Calder, Bobby J

AU - Vandenbosch, Mark

PY - 2016

Y1 - 2016

M3 - Chapter

SN - 9781138847385

SP - 85

EP - 101

BT - Customer Engagement

A2 - Brodie, Roderick J.

A2 - Hollebeek, Linda D.

A2 - Conduit, Jodie

PB - Routledge / Taylor & Francis Group

CY - New York

ER -