| Original language | English (US) |
|---|---|
| Title of host publication | Customer Engagement |
| Subtitle of host publication | Contemporary issues and challenges |
| Editors | Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit |
| Place of Publication | New York |
| Publisher | Routledge / Taylor & Francis Group |
| Pages | 85-101 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781315725185 |
| ISBN (Print) | 9781138847385 |
| State | Published - 2016 |
Cite this
Malthouse, E. C., Calder, B. J., & Vandenbosch, M. (2016). Creating brand engagement on digital, social and mobile media. In R. J. Brodie, L. D. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary issues and challenges (pp. 85-101). Routledge / Taylor & Francis Group.