Creating brand engagement on digital, social and mobile media

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationCustomer Engagement
Subtitle of host publicationContemporary issues and challenges
EditorsRoderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Place of PublicationNew York
PublisherRoutledge / Taylor & Francis Group
Pages85-101
Number of pages17
ISBN (Electronic)9781315725185
ISBN (Print)9781138847385
StatePublished - 2016

Cite this

Malthouse, E. C., Calder, B. J., & Vandenbosch, M. (2016). Creating brand engagement on digital, social and mobile media. In R. J. Brodie, L. D. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary issues and challenges (pp. 85-101). Routledge / Taylor & Francis Group.