Creating brand engagement on digital, social and mobile media

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationCustomer Engagement
Subtitle of host publicationContemporary issues and challenges
EditorsRoderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Place of PublicationNew York
PublisherRoutledge / Taylor & Francis Group
Number of pages17
ISBN (Electronic)9781315725185
ISBN (Print)9781138847385
StatePublished - 2016

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