Creating Customers and Shaping the Competitive Game

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
PublisherJohn Wiley & Sons
Pages3-25
StatePublished - 2010

Cite this

Carpenter, G. (2010). Creating Customers and Shaping the Competitive Game. In Kellogg on Marketing (pp. 3-25). John Wiley & Sons.