Original language | English (US) |
---|---|
Title of host publication | Customer Engagement Marketing |
Publisher | Springer International Publishing |
Pages | 221-242 |
Number of pages | 22 |
ISBN (Electronic) | 9783319619859 |
ISBN (Print) | 9783319619842 |
DOIs | |
State | Published - Aug 29 2017 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)