Creating stronger brands through consumer experience and engagement

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

20 Scopus citations

Original language	English (US)
Title of host publication	Customer Engagement Marketing
Publisher	Springer International Publishing
Pages	221-242
Number of pages	22
ISBN (Electronic)	9783319619859
ISBN (Print)	9783319619842
DOIs	https://doi.org/10.1007/978-3-319-61985-9_10
State	Published - Aug 29 2017

ASJC Scopus subject areas

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title = "Creating stronger brands through consumer experience and engagement",

author = "Calder, {Bobby J.} and Hollebeek, {Linda D.} and Malthouse, {Edward C.}",

year = "2017",

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