Creating stronger brands through consumer experience and engagement

Bobby J. Calder*, Linda D. Hollebeek, Edward C. Malthouse

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations
Original languageEnglish (US)
Title of host publicationCustomer Engagement Marketing
PublisherSpringer International Publishing
Pages221-242
Number of pages22
ISBN (Electronic)9783319619859
ISBN (Print)9783319619842
DOIs
StatePublished - Aug 29 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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