Original language | English |
---|---|
Title of host publication | Kellogg on Marketing |
Editors | Alice M. Tybout, Bobby J. Calder |
Publisher | John Wiley & Sons, Inc. |
Pages | 393-408 |
Number of pages | 16 |
State | Published - 2010 |
Creating Superior Value By Managing the Marketing-Operations Management Interface
Anne T. Coughlan, Jeffrey D. Shulman
Research output: Chapter in Book/Report/Conference proceeding › Chapter
1
Scopus
citations