Creating Superior Value By Managing the Marketing-Operations Management Interface

Anne T. Coughlan, Jeffrey D. Shulman

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
EditorsAlice M. Tybout, Bobby J. Calder
PublisherJohn Wiley & Sons, Inc.
Pages393-408
Number of pages16
StatePublished - 2010

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