Crisis in the arts: The marketing response

Joanne Scheff, Philip Kotler

Research output: Contribution to journal › Article › peer-review

56 Scopus citations

Original language	English (US)
Pages (from-to)	28-52
Number of pages	25
Journal	California Management Review
Issue number	1
DOIs	https://doi.org/10.2307/41165875
State	Published - 1996

ASJC Scopus subject areas

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