Crisis in the arts: The marketing response

Joanne Scheff, Philip Kotler

Research output: Contribution to journalArticlepeer-review

48 Scopus citations
Original languageEnglish (US)
Pages (from-to)28-52
Number of pages25
JournalCalifornia Management Review
Issue number1
DOIs
StatePublished - Jan 1 1996

ASJC Scopus subject areas

  • Strategy and Management

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