Cross-Cultural Consumer Psychology

Sharon Shavitt, Angela Y. Lee, Timothy P. Johnson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Consumer Psychology
EditorsCurtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Place of PublicationNew York
PublisherPsychology Press
StatePublished - 2008

Cite this

Shavitt, S., Lee, A. Y., & Johnson, T. P. (2008). Cross-Cultural Consumer Psychology. In C. P. Haugtvedt, P. M. Herr, & F. R. Kardes (Eds.), Handbook of Consumer Psychology (pp. 1103-1132). Psychology Press.