Cross-Cultural Consumer Psychology

Sharon Shavitt, Angela Y. Lee, Timothy P. Johnson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Consumer Psychology
EditorsCurtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
Place of PublicationNew York
PublisherPsychology Press
Pages1103-1132
StatePublished - 2008

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