Cross-Cultural Issues in Consumer Behavior: Frontiers of social psychology

Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationSocial psychology of consumer behavior
Subtitle of host publicationFrontiers of social psychology
EditorsMichaela Wänke
Place of PublicationNew York
PublisherPsychology Press
Pages228-250
StatePublished - 2009

Cite this

Shavitt, S., Lee, A. Y., & Torelli, C. J. (2009). Cross-Cultural Issues in Consumer Behavior: Frontiers of social psychology. In M. Wänke (Ed.), Social psychology of consumer behavior: Frontiers of social psychology (pp. 228-250). Psychology Press.