Original language | English |
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Title of host publication | Social psychology of consumer behavior |
Subtitle of host publication | Frontiers of social psychology |
Editors | Michaela Wänke |
Place of Publication | New York |
Publisher | Psychology Press |
Pages | 228-250 |
State | Published - 2009 |
Cross-Cultural Issues in Consumer Behavior: Frontiers of social psychology
Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli
Research output: Chapter in Book/Report/Conference proceeding › Chapter