Crowdfunding: A Resource Exchange Perspective

Michael D. Greenberg, Julie Hui, Elizabeth Gerber

Research output: Chapter in Book/Report/Conference proceedingConference contribution

20 Scopus citations


Online crowdfunding has gained attention among novice entrepreneurs as an effective platform for funding their ventures. However, a focus on the financial nature of the relationship has obscured the complex interpersonal interactions involving the exchange of non-financial resources. Drawing from resource exchange theory in the marketing literature, we look at the exchange of resources and the mechanisms that facilitate this exchange in online crowdfunding. We analyzed 81 popular online crowdfunding platforms to reveal the exchange of various resources including: money, love, information, status, goods, and services through mediated, unmediated, and hybrid structures. Using resource exchange theory as a lens, we examine crowdfunding as a new type of crowdwork platform and explain how resource exchange theory can help the HCI community understand new, crowdwork platforms.

Original languageEnglish (US)
Title of host publicationCHI EA 2013 - Extended Abstracts on Human Factors in Computing Systems
Subtitle of host publicationChanging Perspectives
EditorsMichel Beaudouin-Lafon, Patrick Baudisch, Wendy E. Mackay
PublisherAssociation for Computing Machinery
Number of pages6
ISBN (Electronic)9781450318990
StatePublished - Apr 27 2013
Event31st Annual CHI Conference on Human Factors in Computing Systems:, CHI EA 2013 - Paris, France
Duration: Apr 27 2013May 2 2013

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


Other31st Annual CHI Conference on Human Factors in Computing Systems:, CHI EA 2013


  • Crowdfunding
  • Crowdsourcing
  • Framework
  • Innovation
  • Online communities
  • Online communities
  • Resource exchange
  • Survey
  • Work practices

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design


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