Crowdfunding: How and Why People Participate

Elizabeth M Gerber, Julie S. Hui

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Purpose
We are interested in how and why people use or take part to crowdfunding projects.

Methodology/approach
Over the past four years, we have interviewed over 120 crowdfunding requesters and supporters of over 15 project types from dance to technology to publishing.

Findings
The key contributions of this research are: An understanding of the work involved, an understanding of motivations for participation, and an understanding of how the design of platforms influences engagement.

Originality/value
We adopt a computer-supported cooperative work approach from sociology, computer science, and design to provide a new perspective to researchers who seek to understand user behavior, motivations, and the mechanisms in place to support engagement with crowdfunding technology.
Original languageEnglish (US)
Title of host publicationInternational Perspectives on Crowdfunding
Subtitle of host publicationPositive, Normative and Critical Theory
EditorsJérôme Méric, Julienne Brabet, Isabelle Maque
PublisherEmerald Group Publishing Limited
Pages37-64
Number of pages28
ISBN (Electronic)978-1785603143
ISBN (Print)978-1785603150
StatePublished - 2016

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