Crowdfunding science: Sharing research with an extended audience

Julie S. Hui, Elizabeth M Gerber

Research output: Chapter in Book/Report/Conference proceedingConference contribution

19 Scopus citations

Abstract

Crowdfunding is changing how, why, and which research projects are pursued. With the increasing number of crowdfunded research projects, it is important to understand what drives scientists to launch crowdfunding campaigns and how it affects their work. To better understand this recent phenomenon, we present a grounded theory of how and why scientists crowdfund. Through 27 semi-structured interviews, we find that scientists are motivated to crowdfund in order to share their work and engage the public in the research process in ways traditional science work has not offered. Scientists also perceive crowdfunding as a more accessible way to get funds quickly compared to existing fundraising mechanisms, such as grant applications. However, they must learn to use more accessible language to successfully communicate their research through social media to a broad audience of non-scientists and professional peers. Based on these findings, we discuss design implications to inform future crowdfunding platforms and support tools.

Original languageEnglish (US)
Title of host publicationCSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery, Inc
Pages31-43
Number of pages13
ISBN (Electronic)9781450329224
DOIs
StatePublished - Feb 28 2015
Event18th ACM International Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2015 - BC, Canada
Duration: Mar 14 2015Mar 18 2015

Publication series

NameCSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing

Other

Other18th ACM International Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2015
CountryCanada
CityBC
Period3/14/153/18/15

Keywords

  • Citizen Science
  • Computer Mediated Communication
  • Crowdfunding
  • Design

ASJC Scopus subject areas

  • Computer Networks and Communications

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