Cultural proximity or cultural distance? Selecting media content among turkish diasporic audiences in Germany

Miriam Berg*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This study focuses on the consumption of Turkish cultural products (TV serials) among second-and third-generation members of the Turkish diaspora. It provides a comparative analysis of diasporans aged between eighteen and thirty years who have higher education with those who have undergone a vocational education. It attempts to determine whether basic education is heightening an audience’s preference for Turkish television content and if receiving a higher education leads to a greater interest in German media. Focus group discussions conducted in Hamburg, Germany, reveal that level of education is not a significant factor in determining an audience’s choices. Instead, Turkish cultural products have been filling a void for young diasporans that German cultural products are failing to satisfy. This research establishes that the more Turkish diasporic audience feels ignored by German media and society, the greater their proximity toward Turkish cultural products, as these are able to satisfy their longing for a true home and sense of belonging.

Original languageEnglish (US)
Pages (from-to)354-371
Number of pages18
JournalDiaspora
Volume20
Issue number3
DOIs
StatePublished - 2011

Keywords

  • Audience
  • Diaspora
  • Education
  • Germany
  • Television
  • Turkish

ASJC Scopus subject areas

  • Demography
  • Cultural Studies
  • History
  • Sociology and Political Science

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