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Customer-Oriented Innovation and Firm Performance
Jiyao Chen,
Mohanbir S Sawhney
, Donald O. Neubaum
Marketing
Research output
:
Working paper
Overview
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Dive into the research topics of 'Customer-Oriented Innovation and Firm Performance'. Together they form a unique fingerprint.
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Keyphrases
Customer Focus
100%
Firm Performance
100%
Innovation Performance
100%
Service-dominant Logic
60%
Resource-based View
40%
Relative Impact
20%
Innovation Measurement
20%
Innovation Strategy
20%
US Corporations
20%
Marketing Resources
20%
Business Unit
20%
Economics, Econometrics and Finance
Firm Performance
100%
Service-Dominant Logic
75%
Resource-Based View
50%
Social Sciences
Firm Performance
100%
Resource Based View
50%
USA
25%