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Customer poaching and brand switching
Drew Fudenberg, Jean Tirole
Research output
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Contribution to journal
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Article
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peer-review
393
Scopus citations
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Keyphrases
Brand Switching
100%
Long-term Contracts
100%
Customer Poaching
100%
Short-term Contracts
75%
Poaching
50%
Duopoly
25%
Consumer Brand Preference
25%
Economics, Econometrics and Finance
Duopoly
100%