Customer Relationship Management

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Original language	English
Title of host publication	Wiley International Encyclopedia of Marketing
Editors	Jagdish N. Sheth, Naresh Malhotra
Publisher	John Wiley & Sons, Inc.
Pages	44-53
Number of pages	10
Volume	1
ISBN (Print)	9781405161787
State	Published - 2011

Cite this

@inbook{271517a3a23f48008b43f902884f3000,

title = "Customer Relationship Management",

author = "E. Malthouse and Bobby Calder",

note = "Type: Reference Work",

year = "2011",

language = "English",

isbn = "9781405161787",

volume = "1",

pages = "44--53",

editor = "Sheth, {Jagdish N.} and Naresh Malhotra",

booktitle = "Wiley International Encyclopedia of Marketing",

publisher = "John Wiley & Sons, Inc.",

}