Customer Relationship Management Strategy: More Important Now Than Ever Before

Edward Carl Malthouse

Customer Relationship Management Strategy: More Important Now Than Ever Before

Integrated Marketing Communications

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The New Advertising
Subtitle of host publication	Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era
Editors	Ruth E Brown, Valerie K Jones, Ming Wang
Place of Publication	Santa Barbara, CA
Publisher	Praeger
Chapter	5
Pages	111-134
Number of pages	24
ISBN (Print)	9781440833427
State	Published - 2016

Cite this

@inbook{d9ffcc2943164d868721766939eb96b7,

title = "Customer Relationship Management Strategy: More Important Now Than Ever Before",

author = "Malthouse, {Edward Carl}",

year = "2016",

language = "English (US)",

isbn = "9781440833427",

pages = "111--134",

editor = "Brown, {Ruth E} and Jones, {Valerie K} and Ming Wang",

booktitle = "The New Advertising",

publisher = "Praeger",

}

Customer Relationship Management Strategy : More Important Now Than Ever Before. / Malthouse, Edward Carl.

The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era . ed. / Ruth E Brown; Valerie K Jones; Ming Wang. Santa Barbara, CA : Praeger, 2016. p. 111-134.

Research output: Chapter in Book/Report/Conference proceeding › Chapter