Customer Relationship Management Strategy: More Important Now Than Ever Before

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Scopus citations

Original language	English (US)
Title of host publication	The New Advertising
Subtitle of host publication	Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era: Volume 1, 2
Publisher	Bloomsbury Publishing Plc.
Pages	111-134
Number of pages	24
Volume	1
ISBN (Electronic)	9781440833434
ISBN (Print)	9781440833427
State	Published - Jan 1 2016

ASJC Scopus subject areas

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