Customer Relationship Management

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
EditorsJagdish N. Sheth, Naresh Malhotra
PublisherJohn Wiley & Sons, Inc.
Pages44-53
Number of pages10
Volume1
ISBN (Print)9781405161787
StatePublished - 2011

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