| Original language | English |
|---|---|
| Pages (from-to) | 93-96 |
| Journal | Sloan Management Review |
| Volume | 35 |
| State | Published - 1994 |
Customer Satisfaction Fables
Dawn Iacobucci, Kent Grayson, Amy Ostrom
Research output: Contribution to journal › Article › peer-review
Dawn Iacobucci, Kent Grayson, Amy Ostrom
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 93-96 |
| Journal | Sloan Management Review |
| Volume | 35 |
| State | Published - 1994 |