Customer value propositions in business markets

James C. Anderson, James A. Narus, Wouter Van Rossum

Research output: Contribution to journalComment/debate

297 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-8
Number of pages8
JournalHarvard business review
Volume84
Issue number3
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Anderson, J. C., Narus, J. A., & Van Rossum, W. (2006). Customer value propositions in business markets. Harvard business review, 84(3), 1-8.