Customer value propositions in business markets

James C. Anderson, James A. Narus, Wouter Van Rossum

Research output: Contribution to journalComment/debatepeer-review

320 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-8
Number of pages8
JournalHarvard business review
Issue number3
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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