Customer value propositions in business markets

James C. Anderson, James A. Narus, Wouter Van Rossum

Research output: Contribution to journal › Comment/debate › peer-review

ASJC Scopus subject areas

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title = "Customer value propositions in business markets",

author = "Anderson, {James C.} and Narus, {James A.} and {Van Rossum}, Wouter",

year = "2006",

month = jan,

day = "1",

language = "English (US)",

volume = "84",

pages = "1--8",

journal = "Harvard business review",

issn = "0017-8012",

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