Customers at the core

Robert Schieffer^*, Eric Leininger

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

ASJC Scopus subject areas

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title = "Customers at the core",

author = "Robert Schieffer and Eric Leininger",

year = "2008",

month = jan,

day = "1",

language = "English (US)",

volume = "17",

pages = "30--37",

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publisher = "American Marketing Association",

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}

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AU - Leininger, Eric

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