Customers at the core

Robert Schieffer*, Eric Leininger

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)30-37
Number of pages8
JournalMarketing Management
Volume17
Issue number1
StatePublished - Jan 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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