Customers will pay more for less

Alexander Chernev*

*Corresponding author for this work

Research output: Contribution to journalComment/debate

2 Scopus citations
Original languageEnglish (US)
JournalHarvard Business Review
Volume90
Issue number6
StatePublished - Jun 1 2012

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

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