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Decision focus and consumer choice among assortments
Alexander Chernev
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Marketing
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peer-review
144
Scopus citations
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Keyphrases
Influence Factors
100%
Moderating Role
100%
Consumer Preferences
100%
Converging Evidence
100%
Preference Inconsistency
100%
Consumer Tendency
100%
Consumer Decisions
100%
Hierarchical Decision Making
100%
Need for Variety
100%
Social Sciences
Decision Process
100%
Decision Making
100%
Agricultural and Biological Sciences
Decision Making
100%