| Original language | English (US) |
|---|---|
| Publisher | Palgrave Macmillan |
| Number of pages | 294 |
| ISBN (Electronic) | 978-1-137-51186-7 |
| ISBN (Print) | 978-0-230-34034-3 |
| State | Published - 2012 |
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Research output: Book/Report › Book