Demand analysis for decision-based design of vehicle engine

Henk Jan Wassenaar, Wei Chen*, Jie Cheng, Agus Sudjianto

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations


Our research is motivated by the need for a rigorous engineering design framework and the need for developing a demand analysis approach that is critical for assessing the profit a product can bring. A Decision-Based Design framework is presented as a rigorous design approach and the method of Discrete Choice Analysis is applied in order to create a demand model that facilitates engineering decision-making in vehicle design with an emphasis on engine design. Through interdisciplinary collaborations, we illustrate how the gap between market research and engineering analysis can be bridged in product design.

Original languageEnglish (US)
Title of host publication2004 SAE World Congress
StatePublished - Dec 1 2004
Event2004 SAE World Congress - Detroit, MI, United States
Duration: Mar 8 2004Mar 11 2004


Other2004 SAE World Congress
Country/TerritoryUnited States
CityDetroit, MI


  • decision-based design
  • demand modeling
  • discrete choice analysis
  • engine design
  • vehicle design

ASJC Scopus subject areas

  • Automotive Engineering
  • Safety, Risk, Reliability and Quality
  • Pollution
  • Industrial and Manufacturing Engineering


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