Demand spillovers, combative advertising, and celebrity endorsements

Craig L. Garthwaite^*

^*Corresponding author for this work

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Research output: Contribution to journal › Article › peer-review

39 Scopus citations

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Replication data for: Demand Spillovers, Combative Advertising, and Celebrity Endorsements
Garthwaite, C. L. (Creator), ICPSR - Interuniversity Consortium for Political and Social Research, 2014
DOI: 10.3886/e113892v1, https://www.openicpsr.org/openicpsr/project/113892/version/V1/view
Dataset