Design: A Powerful but Neglected Strategic Tool

Philip Kotler, G. Alexander Rath

Research output: Contribution to journal › Article › peer-review

227 Scopus citations

Original language	English
Pages (from-to)	16-21
Journal	Journal of Business Strategy
Volume	5
DOIs	https://doi.org/10.1108/eb039054
State	Published - 1984

Access to Document

@article{230ea4d735b64f539b674800647c429f,

title = "Design: A Powerful but Neglected Strategic Tool",

author = "Philip Kotler and Rath, {G. Alexander}",

year = "1984",

doi = "10.1108/eb039054",

language = "English",

volume = "5",

pages = "16--21",

journal = "Journal of Business Strategy",

issn = "0275-6668",

publisher = "Emerald Group Publishing Ltd.",

}