Design thinking, demarketing and behavioral economics: Fostering interdisciplinary growth in social marketing

R. Craig Lefebvre, Philip Kotler

Research output: Chapter in Book/Report/Conference proceeding › Chapter

18 Scopus citations

Original language	English (US)
Title of host publication	The SAGE Handbook of Social Marketing
Publisher	SAGE Publications Inc.
Pages	80-94
Number of pages	15
ISBN (Electronic)	9781446201008
ISBN (Print)	9781849201889
DOIs	https://doi.org/10.4135/9781446201008.n6
State	Published - Jan 1 2011

ASJC Scopus subject areas

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