Design thinking, demarketing and behavioral economics: Fostering interdisciplinary growth in social marketing

R. Craig Lefebvre, Philip Kotler

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationThe SAGE Handbook of Social Marketing
PublisherSAGE Publications Inc.
Pages80-94
Number of pages15
ISBN (Electronic)9781446201008
ISBN (Print)9781849201889
DOIs
StatePublished - Jan 1 2011

ASJC Scopus subject areas

  • Social Sciences(all)

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