Designing Research for Application

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	197-207
Journal	Journal of Consumer Research
Volume	8
State	Published - Sep 1981

Cite this

@article{4279434a8bc04669a033d1c660cb092f,

title = "Designing Research for Application",

author = "Calder, {Bobby J.} and Phillips, {Lynn W.} and Tybout, {Alice M.}",

year = "1981",

month = sep,

language = "English",

volume = "8",

pages = "197--207",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}