Detecting and Explaining the Sleeper Effect

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	632-642
Journal	Journal of Consumer Research
Volume	11
State	Published - Sep 1984

Cite this

@article{977caacd38584048b5a8cd22894130cf,

title = "Detecting and Explaining the Sleeper Effect",

author = "Hannah, {Darlene B.} and Brian Sternthal",

year = "1984",

month = sep,

language = "English",

volume = "11",

pages = "632--642",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

}