Detecting and Explaining Vividness Effects in Attitudinal Judgments

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	54-64
Journal	Journal of Marketing Research
Volume	21
State	Published - Feb 1984

Cite this

@article{3d5bc807a6b546c4ac0635f373c6c95d,

title = "Detecting and Explaining Vividness Effects in Attitudinal Judgments",

author = "Jolita Kisielius and Brian Sternthal",

year = "1984",

month = feb,

language = "English",

volume = "21",

pages = "54--64",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}