Original language | English |
---|---|
Title of host publication | Kellogg on Marketing |
Subtitle of host publication | The Marketing Faculty of The Kellogg School of Management |
Editors | Alice M. Tybout, Bobby J. Calder |
Publisher | John Wiley & Sons |
Pages | 73-91 |
Number of pages | 19 |
Edition | 2nd |
ISBN (Print) | 9780470580141 |
State | Published - 2010 |
Developing a Compelling Brand Positioning
Research output: Chapter in Book/Report/Conference proceeding › Chapter
5
Scopus
citations