| Original language | English (US) |
|---|---|
| Title of host publication | Kellogg on Marketing |
| Publisher | Wiley |
| Pages | 73-91 |
| Number of pages | 19 |
| ISBN (Electronic) | 9781119199892 |
| ISBN (Print) | 9780470580141 |
| State | Published - Aug 5 2010 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting